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Release Date: November 30, 2004 ...

ISBN13: 9780131119826. ISBN10: 0131119826. by Ruth E. Glock and Grace Kunz. Published by Pearson. Edition: 4TH 05

ISBN13: 9780131119826. ISBN10: 0131119826. by Ruth E. Glock and Grace Kunz. Published by Pearson. Edition: 4TH 05

Apparel Manufacturing: Sewn Product Analysis is designed to provide a conceptual framework of the manufacturing process for future apparel professionals. It helps students understand the complex decision making involved in marketing, merchandising, and producing apparel to meet the needs of the target customer. Our intent, is to provide a global, integrated perspective so that readers will understand the interrelationships among processes and decisions. The content is divided into five parts that focus on the factors that determine the cost, price, quality, performance, and value of garments. Part I presents a broad perspective of the organization of the apparel business, the roles of marketing and merchandising, and the complexities of operating in a worldwide market. Part II provides a comprehensive discussion of apparel development processes including development of product standards and specifications. Specific roles of design and technical design are enhanced with new sections on establishing garment fit and finishing. Part III focuses on apparel management with emphasis on quality, cost, materials, product development, and production sourcing. Part IV examines production processes considering engineering, production planning and management, and human resources that underlay preproduction, sewing, equipment, and finishing operations. Part V focuses on management, issues and decisions related to support materials, closures, and trims. Appendices enable readers to relate sewn product decisions to three basic apparel products including t-shirts, men's dress slacks, and dress shirts.

This book asks readers to act as business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourage readers to offer original ideas for problem-solving and troubleshooting. Brief narratives introduce case studies in each chapter. An interdisciplinary approach examines the clothing, textiles and soft goods industries.

This book asks readers to act as business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourage readers to offer original ideas for problem-solving and troubleshooting. Brief narratives introduce case studies in each chapter. An interdisciplinary approach examines the clothing, textiles and soft goods industries.

Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company’s business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in

Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company’s business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in

Apparel Merchandising: The Line Starts Here is a comprehensive approach to apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry covering mens tailored clothing, mens and womens sportswear and activewear and childrens wear, in both domestic and international markets. This text follows the evolution of the merchandising function with emphasis on production efficiency. This entails a focus on product development and the philosophies and perspectives of industry executives. The authors capture the interface of merchandising with the marketing and manufacturing departments and the way these functions integrate in an effective team concept.

Apparel Merchandising: The Line Starts Here, 2nd Edition, is a comprehensive approach toapparel merchandising from the perspective of the apparel producer. Rosenau and Wilsondraw on their extensive backgrounds in the industry covering men s tailored clothing,men s and women s sportswear and activewear, and children s wear, in both domestic andinternational markets. This text follows the evolution of the merchandising function withemphasis on production efficiency. This entails a focus on product development and thephilosophies and perspectives of industry executives. The authors capture the interfaceof merchandising with the marketing and manufacturing departments and the way thesefunctions integrate in an effective team concept.

Apparel Merchandising: The Line Starts Here, 2nd Edition, is a comprehensive approach toapparel merchandising from the perspective of the apparel producer. Rosenau and Wilsondraw on their extensive backgrounds in the industry covering men s tailored clothing,men s and women s sportswear and activewear, and children s wear, in both domestic andinternational markets. This text follows the evolution of the merchandising function withemphasis on production efficiency. This entails a focus on product development and thephilosophies and perspectives of industry executives. The authors capture the interfaceof merchandising with the marketing and manufacturing departments and the way thesefunctions integrate in an effective team concept.